The Fendi Baguette has long held its place as a must-have accessory, adored by fashion enthusiasts both on and off the screen. Its structured rectangular design, flap closure, and signature FF logo buckle have solidified its reputation as an iconic handbag. One of its most famous admirers, Carrie Bradshaw, flaunted the bag through the streets of 1990s Manhattan in Sex and the City. A practical alternative to the classic Baguette, the Mamma Baguette offers a more spacious silhouette, catering to those who prefer a roomier yet stylish option. Now, Fendi breathes new life into this timeless piece, presenting a fresh, contemporary update that blends heritage with modernity.

First introduced in 1997 by Silvia Venturini Fendi, the Mamma Baguette pays tribute to Adele Casagrande Fendi, co-founder and matriarch of the luxury brand. Its latest reinvention made a striking debut at the Spring/Summer 2025 runway show, showcasing exquisite craftsmanship and refined details. This new iteration features supple Nappa leather and an elegant drawstring closure, enhancing its tactile appeal. While traditionally worn over the shoulder, models on the runway reimagined its versatility, carrying it as a clutch by wrapping the strap around their wrists.

The updated Mamma Baguette is available in a sophisticated palette, including dove gray, black and white, soft pink, sage, and matcha green. Some editions also incorporate intricate floral embroidery, presented on beaded and suede variations. For those seeking an extra touch of luxury, a striking black python version adds a bold statement to the collection. Additionally, Fendi has refined the FF logo buckle, now inlaid with leather, as a nod to the brand’s rich legacy in leather craftsmanship.

For fashion aficionados, the term "Baguette" evokes more than just a French delicacy—it represents a cultural and stylistic phenomenon. This highly anticipated release will be available for purchase starting in February, both on Fendi’s official website and at select retail locations. With its seamless blend of tradition and innovation, the new Mamma Baguette reaffirms its place as an enduring fashion essential.